Strategy is Reduction.
Most companies don't fail due to a lack of ideas, but a lack of clarity. I translate complexity into revenue.
20+
years in marketing & sales
80+
projects & ventures
18
industries in the archive
30+
SMEs guided through GDPR
Tipico · NFON · Bitpanda · Hafen Wien · LINK Mobility · Bundesliga · credi2 · Fachstelle NÖ ·
01: SERVICES
( WHAT YOU HIRE ME FOR )
Three spearheads.
01
Performance Sales for B2B Tech
Positioning, sales material and campaigns that turn technology into revenue.
02
Sports Betting & iGaming
Brands, promotions and business development in the regulated betting and gaming market, for more than 15 years.
03
Data Protection & Compliance
GDPR, Data Act and AI Act, implemented pragmatically, from medical practice to corporate workshop.
02: SPECIAL UNIT
Bet on the Pros.
Comprehensive expertise for major sports & betting projects in Europe. From licensing to user acquisition.
High Risk / High Reward Strategy
Wettodrom
Affiliate & AI-Content Strategy.
BonkersBet
Brand & Communication Strategy.
Tipico
Campaigns, Content & Streaming Concepts.
Wunderino
Social Media Consulting.
Focus.
Operational Excellence
Selected Work
( CLICK TO EXPAND )01
Comdesk / Inopla
Marketing & Strategy
02
NOA Brands
Performance Sales
03
Fachstelle NÖ
Compliance & Strategy
04
Yuutel
Strategy / Growth
05
Bitpanda × Roland Garros
DOOH & Motion
06
Wine Wallet
Brand & Campaign
07
Komplizinnen OG
Agency Strategy
Rainer Bracharz
04: PROFILE
No Bullshit Bingo.
No Bullshit Bingo.
Just Results.
Rainer Bracharz is a leading expert in Communication & Performance Sales. With over 16 years of experience in the telecommunications sector (A1, bob, abroadband) and the startup scene, he combines corporate structures with agile execution.
As the founder of Bracharz Consulting, the focus lies at the intersection of technical feasibility and sales performance. We don't sell dreams; we implement systems.
Education & Certification
- Master of Social and Economic Sciences (Mag. rer. soc. oec.)WU Vienna (1995 – 2002)
- MSc Communication & ManagementDanube University Krems (2010 – 2012)
- Certified Digital Consultant
- Certified Data Privacy Manager
05: ARCHIVE
( 89 PROJECTS · CLICK TO EXPAND )
Project Archive
Strategy, brand, product and sales: a selection of completed projects and ventures from more than two decades of consulting practice.
Telecommunications / SaaS / Tech
01
NFON
Telecom · Cloud Communications
Opening the Austrian business market for cloud telephony.
02
LINK Mobility – PowerMessage
Telecom · CPaaS · Website
Brand, website architecture and content for a messaging product.
03
yuutel
Telecom · Positioning
Positioning & sales enablement for cloud/Teams telephony.
04
CallOne
Telecom · SaaS · Web & AI
Website implementation and AI processes for a contact-center platform.
05
Inopla
Telecom · SaaS · SEO
Onboarding journey and a safe SEO migration.
Fintech / Finance
06
credi2
Fintech · Embedded Finance
Positioning an embedded-finance pioneer as a B2B market leader.
07
K-Wallet
Fintech · Mobile Payment
Business case for a mobile wallet / loyalty platform.
08
Novofina
Finance · PR & Sales
PR, roadshow and sales support for a financial offering.
Sports Betting / iGaming
09
Tipico
Sports Betting · Activation
Digital brand activation around football.
10
BonkersBet
Sports Betting · Launch
Launch and marketing of a sportsbook brand.
11
Golden Ball
Sports Betting · Promotion
A 360° promotion for a top sports betting brand.
12
maxxwin
Sports Betting · Brand Building
A betting brand built from the ground up.
13
CAWINO
Casino · Branding
Brand system and KPI steering for a casino brand.
14
wettodrom
Sports Betting · Product & SEO
Prototype, mobile concept and SEO foundation for a betting platform.
15
Mobile Branded Betting
Sports Betting · B2B / White Label
B2B white-label concept with brand-individual demos.
16
Sportwetten24
Sports Betting · Market Analysis
Data-based market and search analysis.
17
138
Sports Betting · International
International business development (market entry & MVNO).
18
GVC
Gaming · Promotion
Competition/promo concept for an international gaming group.
19
Wunderino
Casino · Social Media
Social media concept for a well-known online casino.
Sports & Betting Tech
20
Snapscreen / SnapOdds
Sports Tech · Computer Vision
Business development for the “Shazam for sports betting” technology.
Logistics
21
Hafen Wien – HUBERT
Logistics · City Logistics
City logistics rethought: a consolidation hub, made understandable.
22
annanow
Logistics Tech · Sales
Sales enablement and market development for a delivery platform.
Industry / Controlling
23
ATC
Industry · Controlling
Data-based financial and product-range steering.
Retail / SME / Strategy
24
Buchhandlung Schubert
Retail · SME Consulting
Pragmatic SME consulting – from pricing to GDPR.
25
Die SchmidBude
SME · Subsidised Consulting
Subsidised, documented SME consulting.
26
deckweiss
Strategy · Positioning
Strategy, vision and clear focus.
27
Komplizinnen OG
Agency · Strategy
Growth strategy for a Viennese agency: positioning, pricing model, roadmap.
Tourism
28
Do Step Inn
Tourism · Digitalisation
A digitalisation roadmap for a hospitality business.
Cleantech / Energy
29
Fenio
Cleantech · Branding & Web
Brand and website for sustainable energy solutions.
Education / E-Learning
30
Lehrerjoker
Education · EdTech · Venture
EdTech from idea to retail.
31
HelloTeacher
Education · EdTech · Venture
An EdTech product from tech concept to sales bundle.
32
Horeca Hero
E-Learning · Hospitality
Practical e-learning content for the hospitality industry.
Market Research
33
intellibra
Market Research · Insights
Customer and market insights as the foundation of good strategy.
Fashion
34
isthenew
Fashion · Brand & Organisation
A fashion label from brand to a legally sound organisation.
Sports / Fitness
35
CrossFit St. Pölten
Sports · Fitness · SME
Naming and strategy workshop for a CrossFit box.
36
Sporthalle Wien
Sports · Event
Concept and presentation work around a sports venue.
37
Marcelo Vilá
E-Commerce · Performance
Google Ads and online shop optimisation for an e-commerce brand.
38
Eder Reisen
SME · Tourism
SME consulting for a travel company, organisation and digital foundation.
39
Gschoawirt
SME · Hospitality
Subsidised SME consulting for the hospitality business.
40
Anton Raffetseder
SME · SME business
Potential analysis for a status assessment and prioritisation of next steps.
41
Domi Exclusiv
SME · Retail
SME consulting on organisation and marketing.
42
Everbill
SME · Software
Digital consulting on presence and marketing.
43
RT Weber
SME · Retail & technology
Consulting on marketing and funding.
Wine / Lifestyle
44
Wine Wallet
Wine · Lifestyle
Wine storage as an experience – positioning and brand copy.
Health / MedTech
45
NUB-Assistent
Health · Product Communication
Sales-ready communication for a specialist tool.
46
Autoklav (Medizintechnik)
MedTech · Product Communication
Clear, trust-building communication for a medical device.
47
HNO Mürz
Health · Agency services
Ongoing agency services for the ENT practice of Dr. Wallner: print materials, business cards, appointment slips, flyers and vehicle wrapping, design and print coordination.
Digital
48
goood
Digital · Consulting
Digital strategy sharpened.
49
Bitpanda × Roland Garros
Fintech · DOOH · Motion
DOOH campaign at record speed: from the French Open final to Hamburg's premium screens.
KMU.DIGITAL & GREEN
50
Alltek
Potential analysis · B2B trade
Digitalisation potential analysis: website optimisation, CRM introduction and connected communication channels with marketing automation prioritised.
51
ATC Water Solutions
Potential analysis · Water technology trade
Website with reorder shop for existing customers, newsletter and search engine marketing prioritised.
52
BFSM Schadenermittlung
Potential analysis · Damage assessment
Central business software, website relaunch and a digital claims platform as a new service recommended.
53
BKM Akademie
Potential analysis · Training academy
Website, e-learning platform and integrated administration without media breaks designed as the digital foundation.
54
Burgerholz
Potential analysis · Timber trade
CRM introduction, cross-channel customer communication and online reputation prioritised.
55
Close2Fan
Potential analysis · Leisure industry
Business software, document management and cloud infrastructure for scalable processes recommended.
56
Thomas Koch
Potential analysis · Professional services
Website as the central digital touchpoint, newsletter, search engine marketing and a CRM concept prioritised.
57
Krumböck GmbH
Potential analysis · Manufacturing
Integrated communication channels, CRM introduction and digital reputation management prioritised.
58
Macro Warenhandel
Potential analysis · Consumer goods trade
Central CRM, connected communication channels and online review management prioritised.
59
Marketingservice Mikscha
Potential analysis · Marketing services
Integrated communication channels, CRM and secure cloud data exchange prioritised.
60
Hubert Nagele
Potential analysis · Professional services
CRM as the basis of customer retention, website optimisation and cloud collaboration with AI support prioritised.
61
Günter Oswald
Potential analysis · Professional services
Website, newsletter, search engine marketing and a CRM concept as the digital sales foundation prioritised.
62
Alexander Pfeffel
Potential analysis · Angling retail
Business software with data integration, document management and a unified communication platform prioritised.
63
Rainer Kotrnec GmbH
Potential analysis · Construction
Website optimisation, search engine marketing and building a CRM concept prioritised.
64
Johanna Sohm
Potential analysis · Professional services
Connected communication channels, CRM and online reputation with client testimonials prioritised.
65
Strohmaier Trachten
Potential analysis · Traditional fashion retail
CRM-based customer retention, integrated communication channels and search engine marketing prioritised.
66
ITW Wasserbetten
Potential analysis · Waterbed retail
Integrated communication channels with marketing automation, CRM and online reputation prioritised.
67
Bike Factory
Potential analysis · Motorcycle retail
Status and potential analysis under the KMU.DIGITAL programme.
68
EAM Elektrotechnik
GREEN consultation · Electrical engineering
Twin-transition analysis: digital project planning for resource savings, time tracking with ERP and integrated customer communication.
69
Toplak
GREEN consultation · Commercial services
Circular economy through digital project management, integrated communication channels and website modernisation.
70
emc
GREEN consultation · Electrical and building technology
Funded consultation under the KMU.DIGITAL & GREEN programme, digitalisation with a sustainability focus.
71
gutgebaut.at
Strategy consulting · General contracting
Strategy consulting with digitalisation concept: central omnichannel communication platform with integrated CRM and marketing automation.
72
supertisch
Strategy consulting · Office furniture
Digitalisation concept for specialised planning software and its integration into order processing.
73
elearninggroup
Strategy consulting · Continuing education
Digitalisation concept for CRM introduction and automation of sales and marketing processes.
74
HiSystems
Strategy consulting · B2B trade
Strategy consulting under the KMU.DIGITAL programme: connected business units with ERP as top priority, plus CRM, web shop and document management.
Data Protection / GDPR
75
Berger
GDPR · Trade business
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
76
Bichler Transporte
GDPR · Transport & logistics
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
77
Gut Betreut
GDPR · Care services
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
78
HOGE Bau
GDPR · Construction
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
79
Laufen
GDPR · Retail & trade
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
80
Metagro
GDPR · Wholesale
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
81
Moss glocal
GDPR · Services
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
82
Steindl
GDPR · Trade business
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
83
0 Handicap
GDPR · Sports & social
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
84
Tinnituszentrum
GDPR · Healthcare
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
85
Gravogl
GDPR · Trade business
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
86
Lellek
GDPR · Trade business
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
87
JOJOE
GDPR · Hotel
GDPR implementation: records of processing, data processing agreements, privacy policy and employee awareness.
88
reboton
GDPR · Graphic design
GDPR implementation for the graphic design agency: records of processing, data processing agreements and privacy policy.
89
Fachstelle NÖ
Compliance · Training
Training & consulting on the Data Act and AI Act, compliance in practice.
Insights.
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