01
Sports Betting · Activation
Tipico
For sports betting brand Tipico we developed digital activation and naming concepts – from social media landing pages (including Bundesliga) to event ideas around top football.
Sports Betting & iGaming
Sports betting and iGaming have been a core focus of Bracharz Consulting for more than 15 years. We have launched and marketed betting brands, planned 360° promotions all the way to TV execution, built casino brands and complete brand worlds and designed betting platforms. Add international business development mandates and sports betting technology. If you are looking for marketing, branding or business development in the regulated betting and gaming market, these are the projects — from data-based market analysis to high-attention activation.
Last updated: July 2026
02
Sports Betting · Launch
BonkersBet
We brought BonkersBet to market with a clear marketing roadmap, brand identity and a Champions League activation via a telco partner (A1) – from beta feedback through branding to campaign.
03
Sports Betting · Promotion
Golden Ball
We planned the “Golden Ball” promotion for Tipico end to end – from mechanics through media plan and key visual to the TV execution. A high-attention activation from a single source.
04
Sports Betting · Brand Building
maxxwin
At maxxwin we co-developed a sports betting / gaming brand from scratch – product, brand and market presence. Proof of end-to-end capability from first concept to live operation.
05
Casino · Branding
CAWINO
For casino brand CAWINO we established a professional brand/logo system (in all variants) and made performance manageable through KPIs – branding and a data-based view from a single source.
06
Sports Betting · Product & SEO
wettodrom
For the betting platform wettodrom we developed the product/prototype concept, the mobile presence and an SEO foundation – a well-thought-out starter package from a single source.
07
Sports Betting · B2B / White Label
Mobile Branded Betting
A “mobile branded reseller” concept: a mobile betting solution that established betting brands can brand individually. We delivered the B2B sales concept plus brand-individual demo mockups.
08
Sports Tech · Computer Vision
Snapscreen / SnapOdds
SnapOdds recognises live sport on TV via the phone camera and instantly delivers odds and betting prompts. As a cooperation partner we marketed the technology through pitches and partnerships – including NBA Launchpad and GVC.
09
Sports Betting · Market Analysis
Sportwetten24
For Sportwetten24 we analysed visibility and market potential on a data basis (search demand, key figures 2022–2024) – as a foundation for SEO and marketing decisions.
10
Sports Betting · International
138
For betting brand 138.com we ran business development at the intersection of iGaming and telecoms – with market entry options (including Ghana) and an MVNO approach.
11
Gaming · Promotion
GVC
For gaming group GVC we developed an activation and competition concept. (Details on request.)
12
Casino · Social Media
Wunderino
For online casino Wunderino we developed a social media / Facebook concept.
Frequently Asked Questions
What services does Bracharz Consulting offer in sports betting and iGaming?
Brand development and launch of betting brands, promotions and activations up to TV execution, platform and product concepts, data-based market analyses, and international business development at the intersection of iGaming and telecoms.
Does Bracharz Consulting have experience with regulated gambling markets?
Yes. We have worked in the regulated betting and gaming market for more than 15 years – in Austria, the DACH region and internationally, including for established brands such as Tipico and international groups such as GVC.
How does an iGaming engagement start?
With a free initial call: you outline your project and market environment, we show relevant references and propose a clearly scoped first project – from market analysis to launch concept.