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Insights

Insights.

Practical knowledge from more than 15 years of consulting, compact, concrete and free of buzzword bingo.

Sports betting & iGaming · August 2026

Sports betting content and copywriting: what good betting copy has to do

What betting copy has to deliver, which rules from German and Austrian betting law govern every phrase, which content types a sportsbook really needs and how to recognise a good sports betting writer.
AI & agents · August 2026

The Agentic Web: When AI Agents Shop for Your Customers

More than half of web traffic is no longer human. What current research shows AI agents can already buy, why your site structure decides the outcome and in which order companies should act now.
Data protection & compliance · July 2026

Data processing agreement (DPA): when it is mandatory, what goes in, who signs

When a DPA under Article 28 GDPR is mandatory, what belongs in it, who signs and whether the WKO model or the EU standard contractual clauses fit. Including the five mistakes I see most often in SME projects.
Performance Sales & GEO · July 2026

GEO: how your company becomes the answer ChatGPT and Google AI give

Generative Engine Optimization: how your company becomes the answer ChatGPT, Perplexity and Google AI Overviews give. Direct answers, schema, authority, llms.txt, plus a free AI visibility check.
KMU.DIGITAL & GREEN · July 2026

KMU.DIGITAL in practice: how subsidised digitalisation consulting works

Funding levels, process, typical mistakes: what SMEs need to know about the KMU.DIGITAL programme in 2026, drawn from around 30 subsidised consulting projects since 2024.
Strategy for agencies · July 2026

Growing an agency predictably: positioning, pricing model, pipeline

Why agencies are stuck on the utilisation treadmill, and how a numbers workshop, positioning, a pricing model and a lean KPI framework deliver predictable growth.
DOOH & video · July 2026

Real-time DOOH: how a spot reaches large-format screens in 48 hours

Media-owner specs, brand compliance, image rights, timeline: learnings from the Bitpanda production for the Roland Garros final.
Sports betting & iGaming · July 2026

Launching a betting brand: the playbook from 15 years of sports betting marketing

Positioning, regulation, platform, activation, KPIs: what really matters when launching a sports betting brand, drawn from launches such as BonkersBet and maxxwin.
Data protection & compliance · July 2026

GDPR for SMEs: the pragmatic 7-step roadmap

Records of processing activities, data processing agreements, privacy policy, training: how small and medium-sized enterprises implement the GDPR without paralysis, proven in around 30 SME projects since 2018.

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