Insights

Insights.

Practical knowledge from more than 15 years of consulting — compact, concrete and free of buzzword bingo.

KMU.DIGITAL & GREEN · July 2026

KMU.DIGITAL in practice: how subsidised digitalisation consulting works

Funding levels, process, typical mistakes: what SMEs need to know about the KMU.DIGITAL programme in 2026 — drawn from around 30 subsidised consulting projects since 2024.

Strategy for agencies · July 2026

Growing an agency predictably: positioning, pricing model, pipeline

Why agencies are stuck on the utilisation treadmill — and how a numbers workshop, positioning, a pricing model and a lean KPI framework deliver predictable growth.

DOOH & video · July 2026

Real-time DOOH: how a spot reaches large-format screens in 48 hours

Media-owner specs, brand compliance, image rights, timeline: learnings from the Bitpanda production for the Roland Garros final.

Sports betting & iGaming · July 2026

Launching a betting brand: the playbook from 15 years of sports betting marketing

Positioning, regulation, platform, activation, KPIs: what really matters when launching a sports betting brand — drawn from launches such as BonkersBet and maxxwin.

Data protection & compliance · July 2026

GDPR for SMEs: the pragmatic 7-step roadmap

Records of processing activities, data processing agreements, privacy policy, training: how small and medium-sized enterprises implement the GDPR without paralysis — proven in around 30 SME projects since 2018.