Insights.

Practical knowledge from more than 15 years of consulting, compact, concrete and free of buzzword bingo.

Still life in the style of a technical handbook illustration: an empty wire shopping basket with a golden note attached, an opened brass compass, and a punch card sheet with one row of holes in gold. The caption is in German.

Lead pieceagentic web & MCPAugust 20266 min

The Agentic Web: When AI Agents Shop for Your Customers

More than half of all web traffic is no longer human. What AI agents can already buy, what the research shows and what your website needs now.

Funding status

Budget exhausted

KMU.DIGITAL 4.0 and GREEN, Austria's digitalisation funding. Checked monthly against the primary source kmudigital.at, not estimated.

Checked 07 August 2026 · All funding programmes ↗

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Term of the issue

llms.txt

llms.txt is a text file in a website's root directory that gives AI systems a curated, machine-readable overview of its most important content, comparable to a sitemap, but written for language models.

Read it in the glossary ↗ · 44 terms, each defined in its first sentence

Issue 01 · Summer 2026 Ten pieces, four sections, one editorial: read the collected issue ↗

All pieces

Cut-paper collage: fifteen envelopes of grey paper lie back side up in three rows of five on a pale ground. Fourteen are closed; exactly one is made of gold paper, its flap stands open and a blank pale sheet of letter paper sticks out. The bottom of the picture stays empty. The caption is in German.

Performance Sales B2B·September 2026·7 min.

B2B PR and communications agency: services, costs, choosing one

Which services a B2B PR agency provides, which fee models are common, when paid trade articles have to be labelled and how to recognise the right agency.

Paper-cut collage: a large abacus cut from dark paper lies in the frame, seen straight from above and cropped at the right edge; the pale ground shows through its cut-out window. Round beads in shades of grey sit on six horizontal rods, pushed into groups to the left and right. Exactly one bead is cut from gold paper and stands alone in the middle of its rod. The sheet is left empty on the left. The caption is in German.

Performance Sales & GEO·September 2026·7 min.

Testing your AI visibility yourself: the six-question protocol

Which six questions show whether ChatGPT knows and recommends your company, which conditions keep the measurement neutral and how to track AI mentions over months.

Paper-cut collage: a fingerpost stands to the right of the frame and runs off the bottom edge. Five direction boards point alternately left and right, the topmost cropped at the right edge. Every board is blank, none carries any lettering; one of the boards pointing left is cut from gold paper.

Performance Sales & GEO·September 2026·6 min.

GEO consultants in Lower Austria: regional signals and choice

Why AI assistants answer regional questions differently, which four signals decide the mention and what sets Lower Austria apart from Vienna.

Paper-cut collage: a large round sieve seen from directly above, its handle running off the top right of the frame. The base is densely perforated and the pale ground shows through the holes. Exactly one hole is closed with a disc of gold paper. The sheet is left empty beside it. The caption is in German.

Performance Sales & GEO·September 2026·7 min.

GEO consultants in Austria: services and how to choose

Which types of provider exist, what belongs in a GEO audit, how to recognise sound AI monitoring and the four warning signs that speak against a provider.

Paper-cut collage: a large filmstrip cut from dark paper runs slightly tilted across the frame and is cropped left and right. The perforation is punched out and the pale ground shows through. One window is missing its frame; the frame lies beside the strip, cut from gold paper. The caption is in German.

Product & Marketing·September 2026·6 min.

Your own iPhone app for a niche: what it costs, what it returns

Which fees are actually fixed, how fast App Store review runs, what EU trader status means for a one-person business and when a niche app pays off.

Paper-cut collage: a very large, wide open folding ruler cut from paper, cropped by the right and bottom edge of the frame. Exactly one segment is gold paper and reaches furthest into the empty sheet. The caption is in German.

KMU.DIGITAL & GREEN·August 2026·9 min.

Digitalisation consulting for SMEs: process, cost, choice

What a digitalisation consultation delivers, how it runs, what it costs and whether funding is still available now that KMU.DIGITAL is ending. As at October 2026.

Cut-paper collage: a large, very dark sheet with punched holes, bounded on the right by a hand-torn edge. Five narrow paper strips run right across the pale ground; four grey ones end frayed in the open, the golden one alone carries on and through a hole in a small sand-coloured square. The caption is in German.

Performance Sales B2B·August 2026·7 min

B2B agency for telecoms and SaaS: pricing, leads, pipeline

What B2B marketing moves for telecoms and SaaS providers: positioning, price arguments, lead generation, pipeline and migrations that keep visibility. As at August 2026.

Fifteen identical old brass keys in a three-by-five grid in the style of a technical handbook illustration. Exactly the middle key is golden. The caption is in German.

KMU.DIGITAL & GREEN·August 2026·7 min

Finding a KMU.DIGITAL consultant: certification, fields

Where to find certified KMU.DIGITAL consultants, which certificate covers which field and how to recognise a good one. Austrian funding, as at August 2026.

An old cast-iron platen printing press in the style of a technical handbook illustration, with flywheel and golden hand lever, the forme left empty. The caption is in German.

Sports Betting & iGaming·August 2026·9 min

Sports betting content and copywriting: what good copy delivers

What sports betting copywriting has to deliver: content types, compliance under German and Austrian betting law, SEO and AI visibility. As of August 2026.

Exploded view of a contract folder in the style of a technical handbook illustration: the folder cover, below it the stack of contract sheets (I), a wax seal (II) and a fountain pen (III), connected by thin guide lines. The legend is in German.

Data Protection & Compliance·July 2026·6 min

Data processing agreement (DPA): when it is mandatory, what goes in, who signs

When a data processing agreement under Article 28 GDPR is mandatory, what it must contain and who signs it. A practical guide for SMEs, as of July 2026.

Three archive cards in the style of a technical handbook illustration: a lined index card with a large golden question mark, an open manual with one line highlighted in gold, and a wooden office stamp with a golden ink pad. The captions are in German.

Performance Sales & GEO·July 2026·6 min

GEO: how your company becomes the answer ChatGPT and Google AI give

Generative Engine Optimization: how your company becomes the answer ChatGPT, Perplexity and Google AI Overviews give. With a free AI visibility check.

Three archive cards in the style of a technical handbook illustration: two brass posts with a golden rope barrier, a tear-off calendar with few sheets left, and a glass measuring beaker filled one third in gold. The captions are in German.

Insights·July 2026·5 min

KMU.DIGITAL discontinued: what the end of the funding means for SMEs

KMU.DIGITAL will not continue from 2027 and applications are closed. What the programme funded, what applies to ongoing cases and where SMEs can turn now.

Three archive cards in the style of a technical handbook illustration: a brass plumb bob with a golden tip, a cardboard price tag with a golden eyelet, and a glass laboratory funnel with a few spheres, the lowest one golden. The captions are in German.

Strategy for agencies·July 2026·5 min

Agency pricing: from your hourly rate via the agency markup to predictable growth

What an agency hour really costs, how to calculate an agency markup properly, and which pricing model turns bare utilisation into predictable growth.

Three archive cards in the style of a technical handbook illustration: a mechanical split-flap display with one flap turning in gold, a stopwatch with a quarter of the dial marked in gold, and an empty large-format billboard with a golden frame. The captions are in German.

DOOH & Motion·July 2026·5 min

Real-time DOOH: How a spot gets onto a digital billboard in 48 hours

Media-owner specs, brand compliance, image rights, timeline: lessons from the Bitpanda production for the Roland Garros final.

Still life in the style of a technical handbook illustration: a brass sextant with a golden scale arc, a stone boundary marker with a golden notch, and an old brass signal horn. The caption is in German.

Sports Betting & iGaming·July 2026·30 min

Launching a betting brand: the playbook from 15 years of sports betting marketing

Positioning, regulation, platform, activation, KPIs: what matters when launching a betting brand, drawn from launches such as BonkersBet and maxxwin.

An unfolded contour map in the style of a technical handbook illustration, showing a route with seven marked stations, the last one in gold. The caption is in German.

Data Protection & Compliance·July 2026·7 min

Data Protection for SMEs: What You Have to Do, in 7 Steps

Data protection for SMEs: what a small business has to do under the GDPR, from records of processing to staff training. Seven steps from consulting practice.

Selected references

NFON · LINK Mobility: PowerMessage · yuutel · CallOne · Inopla · credi2 · K-Wallet · Novofina · Tipico · BonkersBet · Golden Ball · maxxwin · CAWINO · wettodrom · Mobile Branded Betting · Sportwetten24 · 138 · GVC · Wunderino · Snapscreen / SnapOdds · Hafen Wien: HUBERT · annanow · ATC · Buchhandlung Schubert · Die SchmidBude · deckweiss ·

From 90 documented projects·See all ↗