Insights.

Practical knowledge from more than 15 years of consulting, compact, concrete and free of buzzword bingo.

Still life in the style of a technical handbook illustration: an empty wire shopping basket with a golden note attached, an opened brass compass, and a punch card sheet with one row of holes in gold. The caption is in German.

Lead pieceagentic web & MCPAugust 20266 min

The Agentic Web: When AI Agents Shop for Your Customers

More than half of all web traffic is no longer human. What AI agents can already buy, what the research shows and what your website needs now.

Funding status

Budget exhausted

KMU.DIGITAL 4.0 and GREEN, Austria's digitalisation funding. Checked monthly against the primary source kmudigital.at, not estimated.

Checked 07 August 2026 · All funding programmes ↗

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Term of the issue

llms.txt

llms.txt is a text file in a website's root directory that gives AI systems a curated, machine-readable overview of its most important content, comparable to a sitemap, but written for language models.

Read it in the glossary ↗ · 40 terms, each defined in its first sentence

Issue 01 · Summer 2026 Ten pieces, four sections, one editorial: read the collected issue ↗

All pieces

Paper-cut collage: a very large, wide open folding ruler cut from paper, cropped by the right and bottom edge of the frame. Exactly one segment is gold paper and reaches furthest into the empty sheet. The caption is in German.

KMU.DIGITAL & GREEN·August 2026·7 min.

Digitalisation consulting for SMEs: process, cost, choice

What a digitalisation consultation delivers, how it runs, what it costs and how to recognise the right consultant. Austrian practice and funding guideline, as at August 2026.

Cut-paper collage: a large, very dark sheet with punched holes, bounded on the right by a hand-torn edge. Five narrow paper strips run right across the pale ground; four grey ones end frayed in the open, the golden one alone carries on and through a hole in a small sand-coloured square. The caption is in German.

Performance Sales B2B·August 2026·7 min

B2B agency for telecoms and SaaS: pricing, leads, pipeline

What B2B marketing moves for telecoms and SaaS providers: positioning, price arguments, lead generation, pipeline and migrations that keep visibility. As at August 2026.

Fifteen identical old brass keys in a three-by-five grid in the style of a technical handbook illustration. Exactly the middle key is golden. The caption is in German.

KMU.DIGITAL & GREEN·August 2026·7 min

Finding a KMU.DIGITAL consultant: certification, fields

Where to find certified KMU.DIGITAL consultants, which certificate covers which field and how to recognise a good one. Austrian funding, as at August 2026.

An old cast-iron platen printing press in the style of a technical handbook illustration, with flywheel and golden hand lever, the forme left empty. The caption is in German.

Sports Betting & iGaming·August 2026·9 min

Sports betting content and copywriting: what good copy delivers

What sports betting copywriting has to deliver: content types, compliance under German and Austrian betting law, SEO and AI visibility. As of August 2026.

Exploded view of a contract folder in the style of a technical handbook illustration: the folder cover, below it the stack of contract sheets (I), a wax seal (II) and a fountain pen (III), connected by thin guide lines. The legend is in German.

Data Protection & Compliance·July 2026·6 min

Data processing agreement (DPA): when it is mandatory, what goes in, who signs

When a data processing agreement under Article 28 GDPR is mandatory, what it must contain and who signs it. A practical guide for SMEs, as of July 2026.

Three archive cards in the style of a technical handbook illustration: a lined index card with a large golden question mark, an open manual with one line highlighted in gold, and a wooden office stamp with a golden ink pad. The captions are in German.

Performance Sales & GEO·July 2026·6 min

GEO: how your company becomes the answer ChatGPT and Google AI give

Generative Engine Optimization: how your company becomes the answer ChatGPT, Perplexity and Google AI Overviews give. With a free AI visibility check.

Three archive cards in the style of a technical handbook illustration: two brass posts with a golden rope barrier, a tear-off calendar with few sheets left, and a glass measuring beaker filled one third in gold. The captions are in German.

Insights·July 2026·5 min

KMU.DIGITAL in practice: how Austria's funded digitalisation consulting works

Funding rates, process, typical mistakes: what SMEs need to know about KMU.DIGITAL in 2026, drawn from around 30 funded consultations.

Three archive cards in the style of a technical handbook illustration: a brass plumb bob with a golden tip, a cardboard price tag with a golden eyelet, and a glass laboratory funnel with a few spheres, the lowest one golden. The captions are in German.

Strategy for agencies·July 2026·5 min

Growing your agency predictably: positioning, pricing model, pipeline

Why agencies are stuck on the utilisation treadmill, and how a numbers workshop, positioning, pricing model and a lean KPI framework deliver predictable growth.

Three archive cards in the style of a technical handbook illustration: a mechanical split-flap display with one flap turning in gold, a stopwatch with a quarter of the dial marked in gold, and an empty large-format billboard with a golden frame. The captions are in German.

DOOH & Motion·July 2026·5 min

Real-time DOOH: How a spot gets onto a digital billboard in 48 hours

Media-owner specs, brand compliance, image rights, timeline: lessons from the Bitpanda production for the Roland Garros final.

Still life in the style of a technical handbook illustration: a brass sextant with a golden scale arc, a stone boundary marker with a golden notch, and an old brass signal horn. The caption is in German.

Sports Betting & iGaming·July 2026·30 min

Launching a betting brand: the playbook from 15 years of sports betting marketing

Positioning, regulation, platform, activation, KPIs: what matters when launching a betting brand, drawn from launches such as BonkersBet and maxxwin.

An unfolded contour map in the style of a technical handbook illustration, showing a route with seven marked stations, the last one in gold. The caption is in German.

Data Protection & Compliance·July 2026·30 min

Data Protection for SMEs: The Pragmatic 7-Step Roadmap

Data protection for SMEs: records of processing, DPAs, privacy policy, training: how to implement the GDPR without paralysis. From around 30 projects since 2018.

Selected references

NFON · LINK Mobility – PowerMessage · yuutel · CallOne · Inopla · credi2 · K-Wallet · Novofina · Tipico · BonkersBet · Golden Ball · maxxwin · CAWINO · wettodrom · Mobile Branded Betting · Sportwetten24 · 138 · GVC · Wunderino · Snapscreen / SnapOdds · Hafen Wien – HUBERT · annanow · ATC · Buchhandlung Schubert · Die SchmidBude · deckweiss ·

From 89 documented projects·See all ↗