Sports Betting & iGaming Consulting.
The betting market is a displacement market with strict rules — growing here takes more than bonus offers. For more than 15 years I have supported betting and gaming operators in the regulated market: from Tipico promotions through the launch of new sportsbook brands to international business development.
What you can commission
Brand Development & Launch
Positioning, naming, brand world and go-to-market — from concept to launch day.
Promotions & Activations
Occasion-driven campaigns from mechanics through media plan to TV execution.
Platform & Product Concepts
Prototypes, mobile concepts and an SEO foundation — before media budget gets burned.
Market Analyses
Search demand, competition, potential — data-based decision foundations instead of gut feeling.
Business Development
Market entries, partnerships and cooperations — in the DACH region and internationally.
Reach Partnerships
Activations via telco and media partners — the most efficient lever for young brands.
How it works
Initial call
30 minutes, free. You describe your situation and goal — I'll tell you honestly whether and how I can help.
Analysis & proposal
A concrete proposal that fits the task — as a project, ongoing advisory or a performance-based model. With a clear scope and timeline.
Execution & steering
From sparring to execution — with measurable interim results and direct communication.