About Rainer Bracharz
Rainer Bracharz, founder of Bracharz Consulting, is a leading expert in communication & performance sales. He managed several very successfully telecommunication brands in Austria.
Background
- Founder of Bracharz Consulting
- Master in Business Administration, Vienna University of Economics and Business
- MSc in Communication and Management, University Krems
Experience
- Since 16 years in the communication sector, thereof 13 years experience in the Mobile Telecommunication industry
- Managing of different brands like the incumbent brand A1, discount brand bob, and several sub brands and new entrant brands
- Mr. Bracharz is involved in several start-ups, consulting them in the fields of strategy development, business modeling, communication strategy
Relevant mobile telecommunication experience
- Managing brand strategy and communication: bob Austria, abroadband International, A1 Austria, goood.de, goood-mobile.at
Certifications
Education
- October 2010 – July 2012 Postgraduate Studies for Communication and Management at Danube University Krems (Graduated as Master of Science with excellence)
- Sep. 1995 – June 2002 Vienna University of Economics and Business (Graduated as Magister rer. soc. oec.)
University Education
- Specialization Advertising and Market Research at the Institute for Advertising and Market Research
- Specialisation Internet Technologies at the Institute for Information Business
- Diploma Thesis Web-based glossary of ERP and Data-Warehouse related terms (Production Management Departement)
- Master Thesis Authenticity in Brand Communication - Possibilities for the Conceptualisation of Brand Authenticity
- Full-text publications on Researchgate