About Rainer Bracharz

Rainer Bracharz

Rainer Bracharz, founder of Bracharz Consulting, is a leading expert in communication & performance sales. He managed several very successfully telecommunication brands in Austria.


  • Founder of Bracharz Consulting
  • Master in Business Administration, Vienna University of Economics and Business
  • MSc in Communication and Management, University Krems


  • Since 16 years in the communication sector, thereof 13 years experience in the Mobile Telecommunication industry
  • Managing of different brands like the incumbent brand A1, discount brand bob, and several sub brands and new entrant brands
  • Mr. Bracharz is involved in several start-ups, consulting them in the fields of strategy development, business modeling, communication strategy

Relevant mobile telecommunication experience

  • Managing brand strategy and communication: bob Austria, abroadband International, A1 Austria, goood.de, goood-mobile.at



  • October 2010 – July 2012 Postgraduate Studies for Communication and Management at Danube University Krems (Graduated as Master of Science with excellence)
  • Sep. 1995 – June 2002 Vienna University of Economics and Business (Graduated as Magister rer. soc. oec.)

University Education

  • Specialization Advertising and Market Research at the Institute for Advertising and Market Research
  • Specialisation Internet Technologies at the Institute for Information Business
  • Diploma Thesis Web-based glossary of ERP and Data-Warehouse related terms (Production Management Departement)
  • Master Thesis Authenticity in Brand Communication - Possibilities for the Conceptualisation of Brand Authenticity
  • Full-text publications on Researchgate