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<description>Expert articles on performance sales, sports betting &amp; iGaming, GDPR and funded SME consulting.</description>
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<title>GDPR for SMEs: The Pragmatic 7-Step Roadmap</title>
<link>https://www.bracharz.com/en/insights/dsgvo-kmu-fahrplan/</link>
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<pubDate>Sat, 11 Jul 2026 08:00:00 +0000</pubDate>
<description>Records of processing, data processing agreements, privacy policy, training: how small and medium-sized enterprises implement the GDPR without paralysis, proven in around 30 SME projects since 2018.</description>
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<title>KMU.DIGITAL in practice: how Austria's funded digitalisation consulting works</title>
<link>https://www.bracharz.com/en/insights/kmu-digital-gefoerderte-beratung/</link>
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<pubDate>Wed, 15 Jul 2026 08:00:00 +0000</pubDate>
<description>Funding rates, process, typical mistakes: what SMEs need to know about the KMU.DIGITAL funding programme in 2026, drawn from around 30 funded consultations since 2024.</description>
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<title>Launching a betting brand: the playbook from 15 years of sports betting marketing</title>
<link>https://www.bracharz.com/en/insights/wettmarke-launchen-oesterreich/</link>
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<pubDate>Sat, 11 Jul 2026 08:00:00 +0000</pubDate>
<description>Positioning, regulation, platform, activation, KPIs: what really matters when launching a sports betting brand, drawn from hands-on launches such as BonkersBet and maxxwin.</description>
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<title>Growing your agency predictably: positioning, pricing model, pipeline</title>
<link>https://www.bracharz.com/en/insights/agentur-planbar-wachsen/</link>
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<pubDate>Wed, 15 Jul 2026 08:00:00 +0000</pubDate>
<description>Why agencies are stuck on the utilisation treadmill, and how a numbers workshop, positioning, pricing model and a lean KPI framework deliver predictable growth.</description>
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<title>Real-time DOOH: How a Spot Gets onto a Digital Billboard in 48 Hours</title>
<link>https://www.bracharz.com/en/insights/dooh-produktion-realtime/</link>
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<pubDate>Wed, 15 Jul 2026 08:00:00 +0000</pubDate>
<description>Media-owner specs, brand compliance, image rights, timeline: lessons from the Bitpanda production for the Roland Garros final.</description>
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